Good to Go Transcription

Product Development
Consumer
Retail
FMCG (CPG)
Qualitative Research
Focus Groups
Public Information
Telephone Interviews

Quality data - Making an informed decision

Gathering accurate information is a key proponent in providing customer research solutions.

Do you have the time to read through every transcript provided, to confirm the responses have been provided accurately, and indeed allocated to the correct speaker, from the correct age, sex and race demographic?

Accurate Market Research data comes down to the accuracy in recording of responses, both emotional and verbal. Accuracy in recording and collecting data is therefore an intrinsic detail which should not be overlooked.

A Good to Go Market Research Transcript provides accuracy in all areas - allowing you to collate data quickly and efficiently - enabling you to provide your services effectively, from an informed position.

Demographics:

Micromanaging research

The speaker's sex, age range, geographic location and racial origin are important factors when gathering research data. A Good to Go Market Research Transcript provides a key on each transcript, containing the transcribers' notes on each speaker - allowing data gathering to be micromanaged.

Eliciting Emotion:

Emotional responses are noted in a simple and easy to read manner - presenting a true representation of the mood of the targeted individuals throughout the course of questioning/focus group sessions. There is, after all, far more than one way to communicate.